基于波士顿矩阵的新农人精准培育研究

Research on the Precision Cultivation of New Farmers Based on Boston Matrix

新农人精准培育是解决乡村"谁来种地""如何种地"问题、实现乡村振兴战略的重要举措,波士顿矩阵对新农人培育具有重要的指导意义。依据这一分析方法,基于成长指数和贡献指数两个维度,将新农人培育的对象分为问号型农民、明星型农民、金牛型农民以及瘦狗型农民四种类型,并根据不同类型农民的利弊因素、在乡村振兴中的作用及诉求等方面提出挖掘潜力、扩大影响、提升素质和形成合力的培育策略。

The precise cultivation of new farmers is an important measure to solve the problem of＂who will plant the land＂and＂how to plant the land＂and implementation the strategy of rural revitalization.The Boston Matrix has an important guiding significance for the cultivation of new farmers.Starting from the two dimensions of growth index and contribution index,it is divided the objects cultivated by new farmers into four types：question mark type,star type,taurus type and thin dog type according to the advantages and disadvantages of different types of farmers.We can put forward the corresponding cultivation strategies of tapping potential,expanding influence,improving quality and forming synergy.