浅析新媒体影响下大学生思想政治教育的困境及对策

Analysis of Dilemma and Strategy of Ideological and Political Education in Universities under the Influence of New Media

随着电子信息技术的不断普及,以智能手机为载体,微信、微博等新媒体社交工具正在以新的形式影响着大学生的日常生活。在其影响下,大学生思想政治教育工作也日益呈现出教育环境多样化,教育手段多样化等时代所赋予的特点。虽然从宣传效率的角度来看,新媒体技术的应用的确对高校思想政治教育工作的开展起到了重要的推动作用,但是由于缺乏对信息的有效管理,新媒体对大学生三观的形成也有着一定的负面影响。因此,本文试图通过对新媒体影响下高校思想政治教育所面临的问题的成因进行分析,并通过对原因的剖析寻求解决的对策。

With the development of electronic information technology, university students’campus life changeddramatically,especially influenced by the smart phone and some social networking services such as wechat andmicroblog. So the ideological and political education in universities has displayed such features gifted by the era ofnew media as diversity in education environment and means of education. On the one hand,from the perspective ofadvertising efficiency,electronic information technology has already played an important role in promoting the workof ideological and political education. On the other hand,because of lacking of effective management,electronicinformation technology also affects universities students＇ view of the world negatively. So this paper will make ananalysis for the reason of ideological and political education in universities＇ dilemma,and also seek solutions for thesedilemmas.