农村电商供给侧改革策略与新零售渠道研究

Study on the Supply-side Reform and New Retailing Channel Strategy of Chinese Rural E-commerce

从优化农村电子商务服务体系、构建农产品冷链物流体系、农产品品牌化标准化等方面入手,为农村电商供给侧改革提出策略,为新零售渠道提出相应建议。

From optimizing the rural e-commerce service system, building the agricultural products cold chain logistics system, the branding and standardization of agricultural products, the strategies for rural e-commerce supply side reform were proposed, and some corresponding suggestions for new retail channels were put forward.