摘要
分析了潍坊市农产品品牌建设工作现状、面临的主要问题,总结了国外成功经验,建议通过有效实施标准化、开展质量提升行动、加强科研创新和农产品品牌文化挖掘等手段,推进潍坊市农产品品牌高端化发展,助力农业新旧动能转换的发展思路。
This paper analyzes the present situation and main problems of Weifang＇s agricultural product brand construction. By comparing and drawing lessons from typical foreign experiences, it puts forward some measures to promote the high-end development of Weifang＇s agricultural product brand by effectively implementing standardization, carrying out quality improvement actions, strengthening scientific research innovation and strengthening the cultural excavation of agricultural product brand, in order to promote the transformation of new and old energy in agriculture.
作者
史严梅
SHI Yan-mei(Department of Business Administration,Shandong College of Economics and Business,Weifang 261011,China)
出处
《中国果菜》
2018年第10期51-53,62,共4页
China Fruit & Vegetable
基金
潍坊市社会科学规划重点研究课题([2018]3号-119号)
关键词
农产品品牌建设
新旧动能转换
品牌高端化
品牌文化
Brand building of agricultural products
transformation of new and old energy
high-end brand
brand culture
