构建湖北广播融媒体生产平台重塑广播生产流程

Constructing Media Integration Production Platform of Hubei Radio Rebuilding the Broadcasting Production Process

本文介绍了在湖北广播电视台长江云总体技术框架下,构建一套广播融媒体生产平台,平台采用了上海台开发的@Radio融媒体制播系统,通过该系统整合广播新媒体各个入口,再造湖北广播生产流程,满足广播在新形势下对融合、互动、新形态播出的应用场景,完成广播与新媒体之间有效融合重要一环。

This paper introduced construction of media integration production platform, which adopt @Radio media integration system of making and broadcasting by Shanghai Television and Broadcast Station under the frame-work of Chang Jiang Yun technique. Through this system, Hubei Television and Broadcast Station integrate different new media platform to rebuild the production process of making and broadcasting.The system facilitate the application of broadcasting in various scene integratively and interactively under the new situation. The completion of integration of radio and new media is an important link.