浅谈临沂广电全媒体业务平台设计与实施

Design and Implementation of Linyi Radio and Television Station Media Platform

本文主要阐述了临沂市广播电视台全媒体业务平台建设方案的规划与实施细则,主要从平台设计原则、平台门户与管理需求、多媒体汇聚功能需求、全媒体资源库、全媒体生产发布平台、媒体资源系统、互联互通和系统安全与维护等九个方面系统阐述了如何建设即时互动、高效实用、安全可靠、灵活扩展的全媒体业务平台。此平台的建设有力推进了传统广电媒体向渠道融合、资源融合和工具融合的全媒体转型,从而能更好地为城市发展和宣传服务,为群众生产生活服务,同时实现了临沂广电的资源优势、品牌优势、社会和经济效益的最大化。

This paper mainly expounds the linyi city radio and television media business platform construction scheme and the detailed rules for the implementation of planning, design principle, mainly from the platform portal and manage-ment requirements, multimedia aggregation function demand, the whole media publishing platform, the media resource repository, the whole media production system, connectivity, and nine aspects, such as system safety and maintenance system is expounded how to construct the real-time interaction, efficient, practical, safe and reliable, flexible extension of the media business platform. The construction of this platform has vigorously promoted the transformation of traditional radio and television media to channel integration, resource integration and tool integration, so as to better serve the urban development and publicity, and serve the mass production and life. Meanwhile, it has realized the maximization of the resource advantages, brand advantages, social and economic benefits of linyi radio and television station.