广电融合媒体技术云平台的建设与思考

Construction and Thinking of the Cloud Platform of Radio and TV Convergence Media Technology

新媒体时代,传统广电媒体向融合媒体演变,是广电媒体转型发展的必由之路。结合云计算、大数据等技术,建设的广电融媒体云平台,将有效推动广电媒体深度融合的发展步伐。本文结合湖北广播电视台长江云融媒体云平台的建设情况,总结平台推广使用经验,提出兼容传统业务和新媒体业务的广电融媒体技术云平台的建设思路,并对媒体融合业务应用及融合发展展开初步探讨。

In the new media era, the evolution of traditional radio and television media to converged media is the only way for the transformation and development of radio and television media. Combined with cloud computing, big data and other technologies, the construction of a broadband media cloud platform will effectively promote the development of the deep integration of broadcasting and television media. This paper combines the construction of the media cloud platform of Hubei Broadcasting and Television Station Changjiang Yunrong, summarizes the experience of platform promotion and use, proposes the construction idea of the cloud platform of the broadcasting and TV technology compatible with tradi-tional business and new media business,and discusses the application and integration development of media convergence business.