新媒体语境下的高职院校宣传思想工作研究——以陕西青年职业学院官方新媒体建设为例

The Research on the Publicity Work and Political and Cultural Education in Vocational Colleges under the New Media Environment——Based on the construction of Shaanxi Youth Vocational College′s Official New Media Platform

在网络飞速发展的大数据时代背景下,新媒体已然是不可逆转的潮流。对高校宣传思想工作而言,既提出了传统媒体向新媒体转型、融合的挑战,又迎来了利用新媒体拓展思想教育阵地的机遇。本文立足于陕西青年职业学院官方新媒体的创建、运行情况分析,对在校学生使用新媒体的网络习惯进行调查,旨在研究梳理出陕西青年职业学院利用新媒体加强宣传思想工作的发展策略。

The Internet technology has been booming in the″Big Data″era.And new media becomes the irreversible trend.As for the publicity and political education work in academies and colleges in China,new media challenges the traditional media to reform,as well as offering the opportunity to expand the territory of cultural and political education.This essay views the foundation and operation of Shaanxi Youth Vocational College（SYVC）′s official new media,and researches on the students′behaviour when using new media,in order to find the working strategies to boost publicity and political education in SYVC with the help of new media.