“一带一路”倡议下中华武术文化在菲律宾的传播策略

The Communication Strategy of the Chinese Wushu Culture in the Philippines Under the Initiative of "the Belt and Road"

运用文献资料法、实地考察法、问卷调查法、逻辑分析法等研究,对"一带一路"倡议下中华武术文化在菲律宾的传播策略进行深入分析。通过对中华武术在菲律宾的传播策略研究,从历史人文环境、制度文化冲突、传播人员素质、传播介质运用等方面对中华武术文化的海外发展进行了剖析。研究发现宗教文化交融发展、传播人员交流障碍有待改善,提出增强国家支持、整合中华武术文化融合、提高传播人员综合素质,利用传播媒体和网络数字化技术宣传手段促进武术文化运营等传播策略,全方位推进中华武术文化的国际化和科学化进程。

Through the study of wushu spread in the Philippines, including the historical humane environment, system cultm＇al, communication personnel status, using medium about chinese wushu culture. Results show that religious culture and language bar- riers of communication need to be improved. The research Suggests that ：increasing the national supports, simplifying the martial arts techniques, strengthening the overall quality of the staff,, using the digital media and network technology to improve the spread, etc. To promote the internationalization of Chinese Wushu culture and socialization process in the Philippines.