摘要
The line between art and commerce is becoming blurred, as Chinese museums host sponsored luxury brand exhibitions—while malls deck themselves with public art installations. What do these collaborations mean for the future of art?
Fashionistas visiting the Today Art Museum this summer had the opportunity to fork out 50 RMB for the privilege of viewing ＂When EleganceMeets Art,＂ an exhibition featuring over 400 pieces by the French jewelry, company Van Cleef ＆ Arpels. Inside, they painstakingly posed for the perfect shot with a ruby pendant, pored over descriptions of each piece＇s history, and checked out the items like they were browsing a catalog.
