近年来动画观众的审美变化及发展趋势

Research of Animation Audience's Esthetic Change in the Last Few Years

现在有大量的研究集中在动画从业者从创作的角度研究动画,忽视了创作的重要对象——观众的需求。随着网络视频、动画平台的崛起,国内观众可以看到越来越多国外多样的动画作品,这种情况是否会对我国观众的审美产生影响?再综合来看,近几年观众的审美水平到底是下降了还是上升了,以及之后的发展趋势是什么。弄清楚这些问题会很大程度上影响动画创作者的创作方向,本文尝试从动画和影视剧两个产业内观众的审美水平变化进行研究。

There are a lot of research on animation procedure from directors and animators＇ aspect, but a few on those who are making animations for —the audience. Chinese audience now could see more and more national and foreign animations through internet and video websites, would this change their esthetic standards？ And whether their esthetic standards are ascend or descend？ Research on this question will greatly affect animation creation. And this thesis is to find out answers from animated film and teleplay industry.