论新媒体环境下网络舆情传播机制的问题与策略

Discuss on the Problems and Strategies of the Communication Mechanism of Network Public Opinion under the New Media Environment

网络信息时代发展步伐逐渐加快,受新媒体影响网络舆情传播范围不断扩大,这在一定程度上增加了网络舆情管理组织。本文针对网络舆情传播集中分析常见问题以及导致问题的原因,重点提出对网络舆情传播机制合理优化的策略。

The development pace of network information era is accelerating gradually, and the network public opinion dissemination scope is expanding under the influence of new media, which has increased the network public opinion management organization to a certain extent. This paper, focusing on network public opinion, analyzes common problems and their causes, and then emphatically puts forward the reasonable optimization strategy for the network public opinion communication mechanism.