移动互联网时代音频APP的发展特征研究

On the Development Characteristics of Audio APP in the Era of Mobile Internet

在移动互联网时代,音频App作为传统广播的延伸,在智能手机逐渐成为人们标配的基础上,音频成为新的"风口行业"。本文从音频APP媒介特征、发展现状、现存问题、解决措施及发展趋势等方面加以分析和阐述。提出音频APP要加强内容建设、优化用户体验、完善盈利模式及承担社会责任,明确自己的竞争优势,才能在这片蓝海行业中生存下来。

In the era of mobile Internet, Audio App is an extension of traditional broadcasting. As smart phones become the standard for people, audio becomes the new＂ port industry＂. This article analyzes and expounds from the aspects of audio APP media characteristics, development status,existing problems, solutions and development trends. In order to survive in this blue ocean industry, it is necessary to enhance the content construction, optimize the user experience, improve the profit model, and undertake social responsibilities, and clarify their own competitive advantages.