论图形符号在视觉传达设计中的信息应用

Discussion on the Information Application of Graphic Symbols in Visual Communication Design

视觉传达设计是设计理念和实物媒介共同作用下的信息应用行为,它的主要目的在于把艺术性的设计理念融入实物,形成别具一格的视觉效果,传达分辨率更高的信息,以确保产品在同质性对象中脱颖而出;图形符号是视觉传达设计中的重要组成部分,利用简单的结构形态即可表达丰富的内涵、形成独特的美感、产出更多的价值;图形符号是一种优化的视觉语言,既是载体也是中介,构建了语言符号和现实表达的密切关系。论文以图形符号为研究对象,阐明其在视觉传达设计中的价值,以及在不同设计中的信息应用要点。

Visual communication design is an information application behavior under the combined action of design concept and physical media. Its main purpose is to put the artistic design concept into material objects to form a unique visual effect and convey a higher resolution, so as to ensure that products stand out in homogeneous objects. Graphic symbols are an important part of visual communication design. It can express rich connotation, form unique beauty and produce more value by using simple structural form. Graphic symbol is an optimized visual language, a carrier or an intermediary, and it constructs the close relationship between language symbol and reality expression.This paper, taking graphic symbols as research object, expounds its value in visual communication design, and key points of information application in different designs.