视觉传达设计在数字化时代的应用与提升

The Application and Promotion of Visual Communication Design in Digital Age

在当今社会数字化程度逐步提升的过程中,视觉传达设计由实体介质向数字化发展的趋势愈发明显,为受众获取、处理、传播信息提供了更多的可能性。视觉传达设计的出现,以直观化、简洁化的形式实时获取所需信息,赋予信息资源的美观性,实现传播方与接收方的双向交互,促使受众传统生活、工作模式呈现出多元化的转变态势。本文通过分析数字化时代下视觉传达设计的表现特征,以及视觉传达设计在数字化时代的应用理念,最后提出了视觉传达设计在数字化时代的提升策略,旨在为视觉传达设计研究人员提供一定的参考。

Nowadays, with the constant development of digitalization, visual communication design is more and more obvious to develop from entity medium into digitalization, which provides more possibility to users on obtaining, processing and spreading information. Visual communication design,in the form of a simple and intuitive way to acquire the real-time information you need, gives the aesthetic sense of information resources, achieves two-way interaction between transmission party and recipient, and makes users＇ traditional life and work mode present diversified changes. This paper,through analyzing the performance characteristics and application ideas of visual communication design in digital era, puts forward the promotion strategies of visual communication design in digital age, in order to provide some reference for the researchers on visual communication design.