项目模拟实训法在“品牌管理”教学模式中的应用

Application of Project Simulation Training Method in the Teaching Mode of "Brand Management"

本文通过基于问题学习(PBL模式)的视角,在品牌管理教学过程中引入项目模拟实训的方法,并针对品牌管理课程授课过程中存在的普遍问题,在教学设计上提出了三种基于不同情境的项目模拟实训的方法。最后提出项目模拟方法的成效和总结。

This paper introduces the method of project simulationtraining in the process of brand management teaching based onthe perspective of problem-based learning （PBL model）. In viewof the general problems existing in the course of brand manage-ment course, three methods of project simulation training basedon different situations are proposed in the teaching design. Final-ly, the effect and summary of the project simulation method areproposed.