新媒体环境下微视频的制作与传播分析

Analysis of micro video production and propagation in new media environment

现如今在新媒体环境下,微视频的制作和传播作为新媒体发展过程当中逐渐衍生的另一种形式信息传播手段,而且随着近几年我国新媒体的快速发展,微视频具有制作门槛低、平台多样化和故事化的叙事风格等特点都受到了人们的高度认可。本文主要针对新媒体环境下微视频的制作和传播展开分析,希望能够有效促进我国微视频的快速发展。

Nowadays in the new media environment, the production and dissemination of micro-video as a new form of information dissemination gradually derived from the development of new media, and with the rapid development of new media in recent years, micro- video has the characteristics of low production threshold, platform diversification and storytelling style. Highly recognized. This paper mainly analyzes the production and dissemination of micro-video in the new media environment, hoping to effectively promote the rapid development of micro-video in China.