论闽西北民间工艺创新与品牌策略 以三明民间工艺为例

Folk Craft Innovation and Brand Strategy in Northwest Part of Fujian Province

闽派民间工艺具有其地域特色,一直以传承创新为亮点,闽西北富饶的资源和深厚的历史文化造就了三明民间工艺。闽西北作为闽派民间工艺的分支,知名度而言还处在被认知阶段,工艺品以竹、木艺为代表,长期以来存留在日常生活中。民间工艺品不仅有观赏性,更重要的是其商品价值。

The traditional way of operation makes it difficult for folk artists to forge ahead and expand the vast market space. Contemporary folk artists must manage their own industries under brand strategy. They must establish the ideas on brand resource, brand competition and brand development. Nowadays, all craftsmen need to be aware of their own concept innovations.