城市品牌设计的跨媒体战略研究

Study on the Strategic Span and Change of Brand Identity Design

现代社会国家与国家、城市与城市、地区与地区、企业与企业的不断竞争促进了产业与经济的发展。城市作为整合地区与企业的融合体必将跨越国境代表国家竞争在21世纪国际舞台。基于城市品牌传达,中国国内城市品牌形象设计普遍缺少色彩及形态的活用设计系统(design system),图形扩张性不强,相互作用不明显。文章展示了运用整合媒体(Media Integration)来区别不同城市的品牌设计及可持续发展方案。

In a modern society, competitions between states, cities, regions, and enterprises have promoted the development of industry and economy. The city, as an integration of regions and enterprises, will be seen as another index of a country＇ s competence on the international arena in the 21st century. The conclusion is that Chinese domestic brand designs lack color, design system of shapes, expansion of figures, and interaction. We will show that the employment of media integration will lead to a sustainable method which differs from city brand design of other cities.