乡村民俗文化旅游地开发绩效评估指标体系及模型构建

Research on the Performance Evaluation Index System of Rural Folk Culture Tourism Destination

文章基于乡村民俗文化旅游地的特点、行业标准和相关文献研究,运用层次分析法和专家咨询法,构建了乡村民俗文化旅游地开发绩效评估指标体系和评估模型。

In this paper, based on the relative content of folk cultural tourism, industry standards and the literature research , using the analytic hierarchy process and expert consultation method, trying to build development performance evaluation index system and evaluation model of rural folk culture tourism destination.