传统“虚实”美学观念下的文创产品设计课程改良与实践

Improvement and Practice of Design Courses of Cultural Creative Products under the Traditional Aesthetic Concept of “Truth and Fiction”

从当前文创产品火热的市场影响和逐渐开展的高校相关教学为出发,反思文创产品教学正在面临的困境。由此提出应以"虚实"为核心,将中国传统美学观导入原有教学模式中,并围绕"理解——转化——应用"这三个步骤,形成能短时间执行,并富有深度的文创课程。摘要:

Starting from the heated market influence of cultural creative products and the developing college-related teaching, the cultural creative product teaching is reflected in this paper. Based on this, it is proposed to introduce the traditional Chinese aesthetic concept into the original teaching mode with ＂truth and fiction＂ as the core, and form the profound cultural creative courses that can be executed within a short term focusing on the three steps, namely, ＂understanding, transformation, and application＂.