新媒体时代下视觉营销在品牌整合传播中的应用

The Application of Visual Marketing in Brand Integrated Marketing Communication in the New Media Age

随着新媒体碎片化时代的到来,视觉营销在品牌传播中发挥了越来越重要的作用。在新的媒体环境下,视觉营销的特点发生了很多变化,在品牌传播中也形成了新的传播策略。

With the advent of the new media fragmentation era, visual marketing has played a more and more important role in brand communication. Under the new media environment, many changes have taken place in the characteristics of visual merchandising, and a new communication strategy has also been formed in the integrated brand communication.