论新媒体环境下网络舆论的特点及引导方式

On the Characteristics and Guidance of Network Public Opinion under the New Media Environment

互联网的飞速发展,使得网络舆论成为舆情研究的新热点。在新媒体技术的影响下,网络舆论更加复杂多变,这给引导网络舆论工作增加难度。通过对新媒体环境下的网络舆论特点进行梳理与归类,可探究引导网络舆论的方式方法,以便营造风清气正的网络舆论。

Rapid development of network forces network public opinion become a new heat topic.Under the impact of new media technology, the complexity of network public opinion increases the difficulty of guiding it.In terms of the characteristics and classification of network public opinion,this paper discusses the ways and methods of network public opinion in the hope of creating a peaceful atmosphere of network public opinion.