市场分割研究综述与展望

Research Review and Prospect of Market Segmentation

市场分割问题一直是转型中的中国经济问题的研究焦点之一,在构建要素和商品充分流通、资源有效配置的现代市场体系的过程中,市场分割是不能被忽视的问题。而现有文献对市场分割的研究所采取的角度多种多样,研究方法也不尽相同。对现有文献从市场分割的研究方法、中国市场分割的现状、因素分析和经济效应等几个方面进行梳理和总结的基础上,提出有益的评述和展望。

Market segmentation has always been one of the focuses of China's economic problems in transition. In the process of constructing a modern market system, in which production factors and commodities are fully circulated and resources are effectively allocated, market segmentation cannot be ignored. However, the existing literatures have varied perspectives in the study of market segmentation, and the research methods are different from each other. The author of the paper reviews and summarizes the research methods, the present situation of Chinese market segmentation, factors analysis and economic effects of market segmentation, and puts forward some useful comments and prospects.