贵州少数民族特色旅游村寨品牌扶贫模式研究

Research on the Tourism Brand Poverty-relief Mode in Ethnic Minority Villages in Guizhou

基于500篇关于贵州少数民族特色旅游村寨品牌发展网络文本内容分析,研究发现:贵州少数民族特色旅游村寨品牌发展后发优势明显,旅游经济促进村寨脱贫效果突出,部分地区已经形成良好的旅游经济发展态势。但特色旅游村寨品牌发展还存在营销方式不够创新,品牌宣传及形象塑造力度不高,知晓度和美誉度还有待提升等问题。提出从合理定位民族旅游品牌、打造少数民族特色旅游综合体、完善旅游配套服务和环境保护机制、重视现代网络信息技术、深入挖掘民族特色村寨文化方面,探索少数民族特色旅游村寨品牌扶贫模式。

Based on 500 blog articles about the ethnic village rural tourism brand development of Guizhou, the research finds that rural tourism in this area has noticeable advantages although starting relatively late, that it plays a prominent role in poverty alleviation initiatives, and a healthy development trend is now seen in different parts of this area. However, there is still room for improvement in terms of innovation in marketing, brand image creation and publicity as well as reputation development. The paper concludes with an exploration of tourism brand poverty alleviation mode for ethnic minority areas in the following aspects： reasonable orientations, construction of ethnic tourism complexes, improvement of supporting facilities and environmental protection mechanism, attention to internet information technology, and in-depth exploitation of local ethnic culture.