东南亚滨海旅游在中国出境旅游市场中的竞争力分析

On the Competitiveness of Southeast Asian Coastal Tourism in China's Outbound Tourism Market

近年来东南亚地区是世界上发展速度最快且最具有吸引力的旅游目的地之一。中国游客不仅在该地区国际游客总量中占大比率,而且还是其旅游业的潜在客源。文章运用SWOT分析法对东南亚地区与各国的滨海旅游发展条件进行分析,发现东南亚滨海旅游以自然、人文的旅游资源及其他内部、外部环境的相关要素使该地区在中国出境旅游市场中的竞争力有较大优势。面对滨海旅游成为旅游业与经济领头的时代,东盟与各国领导也正在积极推动滨海旅游各方面的发展。

In recent years, Southeast Asia is not only one of the fastest growing tourism regions but also one of the most attractive destinations of the world. Chinese tourists not only account for a large proportion of the total number of international tourists, but they are also potential sources of tourism. In this paper, SWOT is used to analyze the coastal tourism development conditions in Southeast Asia and member countries to come to the conclusion that： Southeast Asian coastal tourism s natural and humanistic tourism resources, as well as other internal and external environmental factors, have led to a great advantage in the region s competitiveness in the outbound tourism market in China. As coastal tourism is becoming the leader of tourism and economy, leaders of ASEAN and member countries are also actively promoting the development of all aspects of coastal tourism.