基于供需理论视角下的出境旅游产品探析——以凯撒在线旅游为例

Analysis of Outbound Tourism Products Based on the Perspective of Supply and Demand Theory——By Taking Kaiser Online Tourism as An Example

在经济新常态下,旅游业作为国民经济的战略性支柱产业,不断改革和创新.政府出台多重利好政策更是促进了出境旅游的快速增长.随着经济发展和社会变革,消费者对出境游的偏好使出境游市场竞争激烈,以凯撒旅游为代表的出境旅游网站不断进行产品设计和研发,以满足旅游者多种需求.从供给和需求角度,对在线旅游网站的出境游产品进行分析,探究出境旅游产品的创新市场空间,以期丰富出境游产品,最大限度地满足游客需求.

Under the new normal economic situation,as a strategic pillar industry of the national economy,the tourism industry is constantly being reformed and innovating. The government has issued multiple favorable policies,which has promoted the rapid growth of outbound tourism. With the economic development and social change,consumers＇ preference for outbound travel makes the outbound tourism market competitive. The outbound tourism websites represented by Kaiser tourism continue to carry out product design and research and development to meet the diverse needs of tourists. In this paper,from the perspective of supply and demand,the outbound tourism products of the online tourist websites are analyzed,and the innovative market space for outbound tourism products are explored,so as to enrich the outbound tourism products and meet the tourists＇ needs to the maximum.