珠江三角洲地区居民休闲体育消费现状实证研究

Empirical Study on Current Situation of Leisure Sports Consumption in Pearl River Delta Region

本研究表明,珠江三角洲居民休闲体育消费驱动因素多元化趋势明显,消费的广度及深度不一,消费者体育健身休闲活动的总体消费不足,男女性存在明显差异化。本研究对体育休闲场馆运营管理者提出了提高场馆的社会利用率带动居民休闲体育消费,融入高水平赛事拉动消费,加强互联网用户体验等建议。

Our research shows that the driven diversification trend of Pearl River Delta residents leisure sports consumption is obvious, consumption of the width and depth are different. Consumers overall consumption of sports fitness and leisure activities is insufficient among both genders. This research gives three advices to operation managers of sports leisure facility： put forward for improving the utilization ratio of venues social impetus residents ＇ leisure sports consumption, merge the high levels of consumption and strengthen the Internet user experience.