海岛旅游资源SWOT分析——以嵊泗列岛为例

SWOT Analysis of Island Tourism Resources——Taking Shengsi Islands as an Example

随着我国经济的飞速发展,人们的追求早已从温饱上升到对舒适生活的向往,其中旅游业的转变尤其日新月异。我国的海岛在20世纪70年代末逐步进行开发建设,目前仍处于起步阶段,但其潜力不可小觑。我国海洋资源丰富多样,岛屿地理位置优越,环境宜人,未来开发有较大空间。然而近年传出一些尚未开发完善的海岛或将报废的消息,着实令人惋惜,如何正确利用海岛旅游资源成了一大焦点。靠近上海的嵊泗列岛已开发多年,其发展模式值得深思,本文将以嵊泗列岛为例,结合SWOT分析法,深入研究探讨其经济发展模式和当地资源分析,并提出整改方案及建议。

With the rapid development of our country＇s economy, people＇s ideal pursuit has already risen from food and clothing to more and more comfortable way of life, among which the change of tourism is changing with each passing day.The development and construction of island tourism in China in the late 1970 s is still in its infancy, but its potential is not to be underestimated.China＇s marine resources are rich and diverse, is-land location is superior, the environment is pleasant, and there is great space for future development. How-ever, in recent years, some undeveloped islands or will be scrapped, it is really regrettable, how to correctly use the island tourism resources has become a major focus. Shengsi Islands which are near Shanghai have been developed for many years, and the development mode is worth pondering. This paper will take Shengsi Islands as an example, combining with SWOT analysis method, deeply study its economic development model and analysis of local resources, and put forward the plan and suggestion of rectification and reform.