电子商务环境下我国企业对外贸易竞争优势提升的对策

Study on Countermeasures to Improve the Competitive Advantage of Chinese Enterprises in Foreign Trade Under E-commerce Environment

随着现代互联网信息技术的广泛应用和迅猛发展,催生了电子商务这一世界最具影响力的商务模式,并对企业对外贸易竞争优势再造产生了深远影响。通过分析电子商务对国际贸易中的市场虚拟化、流程网络化、主体智慧化和方式信息化等方面的影响,指出电子商务从成本优势、产品差异化、产品标准化三个方面改变企业竞争优势。结合我国出口企业电子商务应用的现状及问题,在电子商务背景下对我国出口企业竞争优势的提升提出加强出口企业信息化建设、提高物流配送水平、注重企业信用建设等建议。

With the wide application and rapid development of modem Intemet information technology, e-commerce, the world＇s most influential business model, has been born, and has exerted a far-reaching influence on the re-engineering of enterprises＇ foreign trade competitive advantage. In this paper, through the analysis of e-commerce on international trade in the market of virtualization, process network, and the wisdom of subject information, it points out that the electronic commerce from the cost advantage, product differentiation, product standardization changes in three aspects： the enterprise competitive advantage, products differentiation, products standardization finally combining with the current situation and problems of the export enterprise electronic commerce application, it proposes that we should enforce the IT construction of export enterprises, upgrade the logistics level and focus on business credit.