摘要
广东省珠宝旅游商品区域市场发展模式及开发现状的研究,对于推动珠宝产业供给侧改革具有重要意义。20世纪末期,产业集聚发展进一步巩固了广东省经济大省和旅游大省的地位。珠宝产业集聚发展使广东省成为全国珠宝商品的加工中心,世界闻名的珠宝首饰加工基地之一,占据了全国珠宝产业的半壁江山,但珠宝旅游商品市场发展的情况并未见详细报道。研究显示,广东省珠宝旅游商品市场是以珠江三角洲为中心,以珠宝产业集聚为基础的模式发展起来。首次总结提出了广东省珠宝旅游商品的区域市场发展的三种主要模式,即通过加工产业集聚带动珠宝旅游商品区域市场的发展模式,通过交易贸易集聚带动珠宝旅游商品区域市场的发展模式和通过区域品牌建设带动珠宝旅游商品区域市场的发展模式;同时,对广东省珠宝旅游商品区域市场开发的优势及存在问题进行了探讨,为广东省珠宝旅游商品区域市场的进一步拓展提出建议。
Study of development patterns of regional jewelry tourism commodity market and its exploitation status in Guangdong Province, is of great significance in promoting the supply-side reform in jewelry industry. In the end of 20th century, the development of industrial cluster further consolidated the leading position of Guangdong Province in economy and tourism. Development of jewelry industry cluster made Guangdong Province the national jewelry-processing center, one of the world famous jewelry-processing bases, and occupy half of the national jewelry industry. However, the development of jewelry tourism commodity market has not been ever investigated in detail. In this paper, the results showed that Guangdong’s jewelry tourism commodity market is developed on the pattern that is centered on the Pearl River Delta, and based on jewelry industry cluster. Three main kinds of development patterns of Guangdong’s regional jewelry tourism commodity market were proposed in this paper for the first time:They are the pattern that regional jewelry tourism commodity market driven by processing industry cluster, the pattern that regional jewelry tourism commodity market driven by trade cluster, and the pattern that regional jewelry tourism commodity market driven by regional brand building. In addition, the superiority and existing issues in exploitation of Guangdong’s regional jewelry tourism commodity market were illustrated in this paper, and suggestions for further exploitation on regional market of jewelry tourism commodity in Guangdong province would also be discussed.
作者
杨瀚
丘志力
张钰岩
薄昊楠
马瑛
YANG Han;QIU Zhili;ZHANG Yuyan;BO Haonan;MA Ying(School of Earth Sciences and Engineering,Sun Yat-sen University,Guangzhou 510275,China)
出处
《宝石和宝石学杂志》
CAS
2018年第5期51-57,共7页
Journal of Gems & Gemmology
基金
国家自然科学基金(41673032)
山东省自然科学基金(ZR2015DM008)
关键词
珠宝产业集聚
珠宝旅游商品
区域市场发展模式
商品开发
广东省
jewelry industry cluster
jewelry tourism commodity
regional market development pattern
commodity exploitation
Guangdong Province