农户清洁能源持续应用行为的影响因素研究——基于初次应用满意度的中介作用

On the Factors Influencing Farmers' Sustained Use of Clean Energy

利用江西省695个农户调查数据,采用层次回归法,研究农户清洁能源持续应用行为的影响因素以及初次满意度的中介作用。研究结果显示,行为便利、清洁能源产品属性、农户感知的易用性和有用性不仅对农户清洁能源持续应用行为有直接影响,而且还通过农户初次应用满意度的中介作用对持续应用行为有间接影响,即农户初次应用满意度在行为便利、清洁能源产品属性、农户感知的易用性和有用性与农户清洁能源持续应用行为中起到部分中介作用。该研究对于提升农户初次应用清洁能源的满意度,进而促进农户持续应用清洁能源有借鉴意义。

Based on the investigation data of 695 rural households in Jiangxi Province,this paper,using hierarchical regression method,studies the factors influencing farmers’ sustained use of clean energy and the mediating effect that first use satisfaction brings. The study shows that not only all the factors—user-friendliness,product attributes,farmer perception of convenience for use and usefulness—directly influence their sustained use of clean energy,but an indirect impact derives from the first use satisfaction,which plays a mediating role between all the factors and their sustained use of clean energy. This study could be used for reference to improve faromers finst use satisfaction and encocerage fheir sustained use of clean energy. This stutly colud be used for reference to improve farmers’ first use satisfaction and envourage their sustained use of clean energy.