我国马术旅游发展现状与对策研究

On Situations of Equestrian Tourism in China and Its Countermeasures

采用文献查询、专家咨询、市场调查及逻辑分析等方法,对马术旅游的概念进行了初步的定义,根据马术旅游的现状,初步分析了马术旅游存在的问题,提出了进一步发展马术旅游产业的对策建议:加大马文化传播的力度;政府进行有效的引导,鼓励发展特色马术旅游小镇;完善立法体系,建立市场监管系统;加快人才培养,以期为未来我国马术旅游产业的健康发展提供理论参考。

Equestrian tourism is preliminarily defined based on literature review, expert consultation, market survey and the author＇s analysis.Based on the present state of equestrian tourism, the main problems are summed up, and then some countermeasures are put forth to untangle the problems for the further development of equestrian tourism industry： to make more effort to equestrian culture dissemination; for the government to encourage the development of equestrian tourism town; to improve the legislative system regulating the market system of the industry; to accelerate personnel training for equestrian tourism.It development of equestrian tourism industry in China. is intended to offer some references for the healthy