中国海洋生态文化产业的发展态势与发展模式

The Development Trend and Pattern of China＇s Maritime Ecological Culture Industry

海洋生态文化产业是一种体现人与海洋和谐共存、海洋环境与发展良性互动、海洋与经济可持续发展理念的新型文化产业形态。本文结合目前中国海洋生态文化产业发展的现状，从产业资源开发现状、产品和市场开发现状以及产业发展存在的问题三个角度出发，分析梳理了海洋生态旅游产业、海洋景观鉴赏产业、海洋休闲养生产业、海洋艺术创意产业四类主要海洋生态文化产业的发展态势，并在此基础上，提出了资源型、创意型、综合型、专一型四种海洋生态文化产业发展模式，以期推动中国海洋文化产业的健康可持续发展，为海洋生态文明建设贡献力量。

The maritime ecological culture industry, shows the concept of the harmony of the interaction between marine environment p economic development. Combined with the industry is a new type of cultural sea and people in co-prosperity, rotection and marine sustainable present status of the maritime ecological culture industry development in China, this paper analyzed the development situation of the marine eco-tourism industry, the marine view appreciation industry, the marine leisure and health industry, the marine arts and creative industry ~om the perspective of the resources, the products and market and the problems. This paper puts forward four marine ecological culture industry development models--the resource-based model, the creative model, the comprehensive model and the specific model so that all of these can promote the healthy and sustainable development of maritime culture industry in China, which will make great contribution to the marine ecological civilization construction.