“抖音”在短视频领域的异军突起及其优化研究

The Rising of “Douyin” App in the Field of Short Video and Ways for Improvement

音乐短视频APP“抖音”已成为短视频领域的现象级产品。其走红的原因包括在视听内容上构建较为完善，以强大的智能技术支持内容的引导以及多维度、多层次的传播方式。然而，内容质量总体偏低、外部经营风险与自身定位的变化，是其在后续发展中的隐忧与挑战。必须优化内容，顺应网络发展趋势并加快商业化运作，才能谋得更好的发展。

Short video App ＂douyin＂ has become a phenomenal product in the field of short video. The reasons for its popularity include the perfect construction of audiovisual content., strong technical support to guide intelligent content and multi-dimensional and multi-level communication mode. However, the overall poor content, external business risks and changes in their own positioning are the potential concerns and challenges in their subsequent development. Therefore it is imperative to optimize the content, conform to the trend of network development and accelerate the commercialization of the road so as to achieve better development.