网络脱口秀节目的话语生态发展策略研究

Research on the Discourse Ecology Development Strategy of Online Talk Show

网络脱口秀节目在话语角色、话题选择、话语形式、话语价值观等方面都有不同于传统电视综艺节目的特征。节目的价值在于提供了口语传播的新范本，另类的话语表达方式颠覆了受众的传统话语审美认知，大胆犀利的语言表达是对“谨言慎行”的一次突围，极大拓展了人们的公共话语空间，也体现了网络亚文化对节目制作的深刻影响。脱口秀语言节目要建立长效发展机制，一定要有自己的理念和坚持，才能开创健康良性的话语生态发展局面。

Online talk shows, different from traditional TV variety shows, have their unique features in terms of discourse role, topic choice, discourse construction, and discourse values. The value of a show lies in providing a new model for oral communication. Their unique way of expressions pose disruption to the audience＇s traditional discourse aesthetic cognition. Bold and sharp language expressions are a breakthrough to the traditional culture of prudence. They greatly expand people＇s public discourse space and also reflect the profound influence of online subculture on program production. In order to establish a long-term development mechanism, talk shows must embark on their own path of development, so as to create a healthy eco-system for online talk show programs.