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幽默元素在平面广告设计中的测定与分析 被引量:2

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摘要 幽默元素自平面广告设计中有着广泛的运用,它不仅能够增加广告的趣味性和表现效果,而且能够吸引受众的关注,尤其是将幽默广告文案与幽默广告图形有机组合,更有助于提高广告的传播效应。
作者 王蓓 张杰
出处 《现代营销(下)》 2018年第10期73-73,共1页 Marketing Management Review
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