批片在国内电影市场中的格局变迁

The Development of Imported Buyout Films in China's Mainland Market

进口"批片"相对于进口分账片,其数量和市场占比从2016年开始激增,此现象透露出内地观众对于影片多元化、成熟化日益增长的需求。与此同时,大量资本涌入给"批片"市场带来了前所未有的激烈竞争,也带来了中外影视公司合作模式的转变。

The number of imported buyout films began exploding in 2016 in China's Mainland market. Chinese audiences become mature and complicated. Fierce competition of imported buyout films changed the Sino-foreign film cooperation model in China's Mainland market.