现代性视域下中医药对外传播策略转换

The Strategic Innovation of Traditional Chinese Medicine Overseas Communication from the Perspective of Modernity

随着中国文化"走出去"及"中医热"的全球升温,体现精神文化变迁和社会性的现代性价值与现代性语境,给孕育着深奥传统哲学思想的中医药对外传播注入了新的意识、观念和精神内涵,为其在"中学西进"、建构与国际对话以及同西方表达接轨的进程中拥有本土性与民族性奠定了理论基础;基于现代性语义与框架,探寻如何有效转换过度聚焦西方价值观的传播理念,进一步合理完善语境沟通和传播手段,从而建立基于民族特质与文化价值观的传播策略,构建融通中医药对外话语体系具有良好的现实意义。

With the development of global strategy of China and the thriving of Traditional Chinese Medicine （TCM）, the culture of TCM rooted in the profound philosophy has popularized in the world. In terms of the context of modernity, it can bring the connotation of spirit and mind into the western value of Chinese culture with the theoretical basis of national identity. Therefore, it is preliminary to readjust the communication thinking and reconstruct the communicational means and strategies so as to establish the external discourse system.