改革开放四十年影响西藏民族文化变迁与转型的传媒机制分析与思考

The 40 Years of China's Reform and Opening-up Analysis and Reflection on the Media Mechanism Affecting the Change and Transformation of Tibetan Culture

改革开放四十年,西藏民族文化变迁与转型趋势明显。西藏社会转型发展是西藏民族文化变迁与转型的基础和根本动力,同时构成媒介转型与发展的根源和基本诉求;媒介转型与发展作为文化变迁与转型的动力机制和中介化环节,是西藏文化转型机制产生效力的桥梁和渠道。文章以《西藏日报》大型专题系列报道为研究对象,采用由实践经验到理论抽象的思维路径,重点分析了媒介对文化变迁与转型的具体作用机制(包括路径、方式),即文化变迁的媒介反映与再现机制、文化变迁的媒介创新与开放机制、文化价值观的媒介建构与再生产机制、文化变迁的媒介整合与控制机制、文化变迁的媒介遮蔽与消解机制,同时对西藏民族文化变迁与转型机制进行了评价和思考。

In the 40 years of China＇ s reform and opening-up, the change and transformation of the Tibetan culture is obvi- ous, and its basic and fundamental driving force is from the transformation and development of the Tibetan society, and it also constitutes the source and basic demand of media transformation and development. As the dynamic mechanism and in- termediary of cultural change and transformation, the transformation and development of media function as the bridge and channel for the transformation mechanism of the Tibetan culture. The article takes the important special reports in ＂Tibet Daily＂ as the research object to principally analyze the specific function mechanism of media on cultural change and trans- formation by applying the thinking path from the practical experience to the theoretical abstract. In addition, the evaluation and reflection on the change and transformation mechanism of the Tibetan cuhure have been undertaken at the same time.