基特勒“话语网络”思想视阈下边地文化传播探析

Analysis of the Remote Area's Cultural Communication from the Perspective of Kittler's Discourse Network

"话语网络"是基特勒媒介理论的核心概念,揭示了媒介技术与人类文明之间的交互影响。他继承福柯话语即知识与权力结合的思想,将其定义为媒介技术与制度的结合,同时超越福柯注重"话语"生产的思路,强调"话语"的接收途径。基特勒超越麦克卢汉媒介是人的延伸的观点,认为媒介塑造人类主体,改变人类生存的自主性;继承了海德格尔技术之本质是"集置"(Gestell)的思想,悬置传统媒介研究的伦理维度,强调媒介对人类的文化、政治与经济的渗透与控制。尤其是针对当下部分边远地区处于话语传播与文化交流方面相对弱势、媒介形态结构失衡、话语权力关系不平等等现状,基特勒的话语网络理论对进一步拓宽媒介技术的学术研究视野、深化媒介对边远地区民族文化传播的社会作用与政治经济价值,以及我国的媒介话语网络的建构与完善具有理论与现实上的多维启示。

Discourse network is the core concept of Kittler＇s media theory, which reveals the interaction between media technology and human civilization. He inherits Foucault＇s discourse, which is a combination of knowledge and power, which is defined as the combination of media technology and system. At the same time, he transcends Foucault＇s emphasis on the production of discourse and emphasizes the reception of discourse. Kittler surpassed McLuhan＇s Media is an exten- sion of people, arguing that the media shapes the human subject and change the autonomy of human existence. He inherit- ed the essence of Heidegger＇s technique as the idea of Gestell, suspended the ethical dimension of traditional media re- search, and emphasized the media＇s infiltration and control over human existence. Particularly, it is aimed at the current situation that the remote areas are relatively weak in terms of discourse communication and cultural exchange, the imbal- ance of media structure and the unequal discourse power relations. Kittler＇s discourse network theory has theoretical and practical multi-dimensional enlightenment for further broadening the academic research horizon of media technology, deepening the social role and political and economic value of national cultural communication in remote areas and con-structing and perfecting the media discourse network in China.