草根NGO的“公募”之路——以“农家女文化发展中心”为例

"Public Fund-raising" Efforts by a Grass-roots NGO:a Case Study of the "Cultural Development Center for Rural Women"

近年来,中国的 NGO 发展很快,在经济社会的发展、社会转型和构建社会主义和谐社会的过程中,发挥着越来越大的作用。然而,许多 NGO 面临着资金不足的问题,各种自下而上的草根 NGO 在这方面的困难尤其突出。目前,我国草根 NGO的资金来源主要依靠境外在华基金会的资助,不少 NGO 已经意识到单一资金来源的局限性乃至风险性,都在积极探索动员本土资源的可能性。在没有任何经验可借鉴的情况下,农家女文化发展中心开始尝试把"开发当地资源"当作新的筹资渠道,连续3年开展公募活动,3次共筹得资金35万余元,并形成了一定的社会影响,为草根 NGO 动员本土资源开启了先河。本文通过对这个组织开展的公募活动进行深入的调查和分析,揭示中国草根 NGO 开展公募活动的成功要素及相应的各种政策和制度条件。

In recent years,the Chinese NGOs have been developing very fast.They are playing a more and more important role in the process of economic and social development,social transition and the building of the harmonious society.However,many NGOs are challenged by lack of funding,especially the bottom-up grassroots NGOs.At present,Chinese grassroots NGOs are primarily funded by foreign foundations in China.Many NGOs have realized the limitation and risks of one single financial source,and they are actively exploring every possibility of mobilizing local resources.Without any experiences,the ＂ Cultural Development Center for Rural Women＂ began to mobile local resources as a new channel of fund-raising.It has conducted public fund-raising campaigns for three consecutive years, raised over 350 thousand yuan and made certain social impact,making it a successful example for grassroots NGOs to mobilize local resources.With the in-depth research and analysis of its public fund- raising campaigns,the thesis tries to find the keys of the success of the grassroots NGOs＇ pubic fund-raising efforts and the relevant policy and institutional factors.