数字时代中部地区报业经营转型的困境与出路解读——以南昌日报传媒集团为例

Analyzing the predicament and outlet of newspapers in the midland in the digital era

数字时代下,各地区报业纷纷转型,尤其是东部发达地区态势明显,而中部地区报业由于地域经济等因素,转型稍显落后.南昌日报集团化后在报业经济基础、全媒体发展与产业整合方面面临着困境,根据数字时代传媒特点,针对困境提出相关对策建议,即中部地区报业集团需完善经营团队,结合区域传播,通过发布主流新闻深化媒体融合,减弱媒体竞争促进产业整合,从而进一步加快报业数字化转型.

In the digital era, newspapers in various regions have been transformed, especiallyin the developed regions of the east, while the newspaper industry in the central region haslagged behind due to the regional economy and other factors. In Nanchang daily, for example, an-alyzing its problem under the terms of economic base, the whole media development and the dif-ficulties faced by industry consolidation, combining with the characteristics of digital media andputs forward countermeasures, points out that the central newspaper group need to perfect themanagement team, combine with the regional transmission, promote the media competition, so asto further speed up the newspaper digital transformation.