“互联网+”背景下高端定制式民族体育旅游发展模式研究

Research on the Development Mode of Upmarket Customized Ethnic Sports Tourism in the Context of "Internet Plus"

充分利用"互联网+"时代各种信息技术优势,结合实际市场对高端定制式体育旅游服务需求,积极发展高端定制式民族体育旅游对传承民族体育文化具有重要意义。本文主要通过介绍"互联网+"背景下高端定制式民族体育旅游发展模式,细化分析该模式发展的内外推动力,切实提出模式实际运行措施,全面推进"互联网+"背景下高端定制式民族体育旅游发展模式的健康有序实现。

Making full use of all kinds of information technology advantage in ＂ Internet ＋ ＂ era,combining with the actual market demand of upmarket customized sports tourism services,the active development of upmarket customized ethnic sports tourism is of great significance to the ethnic sports culture. In this paper,by introducing the background of ＂ Internet ＋ ＂ upmarket customized ethnic sports tourism development model,the internal and external driving force of this model is divided and analyzed in detail. The paper also puts forward practical running implementations of this model to promote the healthy and well-regulated realization of upmarket customized ethnic sport tourism development.