体育产品企业品牌价值提升策略微探

Research on Brand Value Promotion Strategy of Sport Enterprises

文章通过对当今商场形势进行深刻剖析,提出了提升体育用品企业品牌价值的几条合理建议:通过强化品牌价值理念,加强员工品牌价值意识,夯实体育用品企业内部基础,牢固把握消费市场,完善体育用品后期保障工作,增强企业生命力,创造步步登高的品牌价值。

By deeply analysis on the current situation of business,this paper provides some suggestions for sport goods brand value promotion,which includes strengthening brand value concept,enhancing employee brand value awareness,laying solid inner foundation of sport goods enterprises,grasping the consumption market,completing later period guarantee,promoting the vitality of enterprises,and creating increasing brand value.