渝东南传统色彩在现代包装设计中的应用研究

RESEARCH ON THE APPLICATION OF TRADITIONAL COLORS IN MODERN PACKAGING DESIGN IN SOUTHEAST CHONGQING

民间传统色彩的运用有着淳朴直率的艺术特征,渝东南土家族织锦的色彩搭配有特殊的文化特征,浓郁的色彩搭配彰显出土家族的族审美习惯和独特而又质朴的思想意识。将这种传统的色彩运用到现代的包装设计中有助于形成浓郁的地方特色的文化作品。本文在分析渝东南传统的色彩的特点和内涵,通过现代的包装设计阐述传统色彩在包装设计中的应用。

The use of folk traditional colors has simple and straightforward artistic features.The collocation of the Tujia brocade in Southeast Chongqing has special cultural characteristics. The rich cobr matching shows the family＇s family aesthetic habits and unique and simple ideological consciousness.The application of this traditional color to modern packaging design helps to form strong local cultural works.This paper analyzes the characteristics and connotations of traditional colors in Southeast Chongqing, and expounds the application of traditional colors in packaging design through modern packaging design.