苗族姊妹节旅游住宿产品质价不符现象研究:成因及影响

Study on the Phenomenon of the Discrepancy between Price and Quality of Accommodation Products in the Sisters Festival: Causes and Effects

苗族姊妹节是苗族的大型传统节日。90年代末期,贵州省台江县政府便将其打造为旅游节庆,吸引了大量游客。但进行旅游开发以来,旅游服务质量一直不高,其中旅游住宿产品质价不符现象表现得尤为突出,影响到了游客的旅游体验以及苗族姊妹节的旅游形象。通过调研,分析苗族姊妹节旅游住宿产品质价不符现象的形成与地方政府、游客、旅游住宿产品供应商等利益相关者有关,是其利益相关者之间各取所需进行博弈之后而产生的,它虽然暂时没有影响到游客的旅游决策,但却不利于苗族姊妹节旅游品牌的形成和发展。政府的积极调控以及行业协会的良性指引是较为有效的解决措施。

Since the late 90s, the Sisters Festival in Taijiang County in Guizhou has been developed by local government for tourism. During this period, the overall service quality is poor, in which the phenomenon of the discrepancy between price and quality of accommodation products is particularly prominent, which seriously affected the touring experience of tourist and the tourist image of the Sisters Festival. In this paper, through the investigation, we analyze that the emergence and development of the phenomenon of the discrepancy between price and quality of accommodation products in the Sisters Festival is a kind of state among the stakeholders of the game each one takes what he needs to achieve balance. Although it has not affected the travel decisions of tourists for the time being, it is not conducive to the formation and development of the tourism brand of the Sisters Festival. The active regulation and control of government, as well as the benign guidance of the trade association arc effective solutions.