“文旅新时代”非物质文化遗产保护的机遇与挑战——以玉屏县侗族非遗为例

Opportunities and Challenges in the Protection of Intangible Cultural Heritage in the "New Era of Cultural Tourism"——A Case Study of the Intangible Heritage of Dong Nationality in Yuping County

文旅融合上升到国家战略高度是顺应新时代发展,适应我国当前社会主要矛盾变化的重要举措。文化与旅游两大产业的相互融合为推动民族文化复兴、促进民族文化传承传播发挥着重要作用,同时也将从政策措施、资源与市场、技术、业态等方面为非物质文化保护带来新机遇、注入新动能。然而事物发展具有两面性,获得机遇的同时挑战也与之并存。基于此,以玉屏县侗族非物质文化遗产保护为例,分析文旅融合新时代下玉屏非物质文化遗产保护的机遇及其面临的现实挑战,以期为县域非遗保护与利用提供参考。

The rise of cultural and travel integration to the national strategic height is an important measure to adapt to the development of the new era and to the changes in the current major social contradictions in China. The integration of culture and tourism plays an important role in promoting the rejuvenation of national culture and prorooting the transmission and transmission of national culture. It will also bring new opportunities and inject new kinetic energy for the protection of intangible culture from policy measures, resources and markets, technology and formats. However, there are two sides in the development of things. When facing new opportunities, challenges also exist. Based on this, this paper takes the protection of Dong intangible cultural heritage in yuping county as an example, and analyzes the opportunities and challenges of yuping intangible cultural heritage protection under the new era of cultural integration, in order to provide reference for county heritage protection and development.