浅析唐山皮影跨文化传播策略

A BRIEF ANALYSIS OF INTERCULTURAL COMMUNICATION STRATEGY OF TANGSHAN SHADOW PUPPETS

通过文献、资料、田野调查等方式收集建国以来唐山皮影跨文化传播数据,借鉴中国非物质文化遗产传播优秀案例,结合皮影自身跨文化传播特点,对唐山皮影跨文化传播策略进行探讨。唐山皮影跨文化传播可对网络传播进行优化,加入时尚元素,加大推广力度,运用"明星效应"吸引年轻观众;对影视化传播进行改善,注重翻译质量与文化差异,增加皮影"跨文化剧本";依托孔子学院传播平台,对传播内容进行深化,舞台表演与文化内涵输出相并重,提升文化传播的层次。

To collected data of intercultural communication of Tangshan shadow puppet, it through fieldwork and literature since the founding of the peopleg Republic of China. Also, drawing lessons from the outstanding cases of intangible cultural heritage in China and combining with the characteristics of cross - cultural transmission of shadow puppet itself, this paper discusses and summarizes the strategies of intercultural transmission of shadow puppet. Relying on the network communication, media communication, and the Confucius Institute of communi- cation, the conclusion is clear that is the Shadow network communication should add more fashion elements to at- tract young audiences such as idols＇ power. Then, the media communication should pay attention to the quality of translation and the cultural difference, and it will extend the industrial chain. Finally, to increase the level of cultural communication, it will rely on the Confucius Institutes combine the stage performance and cultural connotation.