纺机企业品牌形象及设备形态系统共性设计影响因素

TEXTILE MACHINERY ENTERPRISE BRAND IMAGE AND EQUIPMENT FORM SYSTEM COMMON DESIGN INFLUENCING FACTORS

文章先提出纺机企业品牌形象建立的重要性,阐述其与企业形象及产品形态设计的关系,并探讨纺织机械企业在建立品牌形象系统时如何对纺织机械企业现有的精华元素进行整合提升,在此基础上,研究如何基于纺织机械企业品牌形象进行纺织设备形态系统共性设计,并分析共性设计要素及影响因素。

This article first puts forward the importance of the brand image of textile machinery enterprises expound the relationship with the enterprise image and product form design expounds how textile machinery enterprises integrate and improve the essential elements of textile machinery enterprises at the same time of establishing a brand image. On this basis, the paper discusses how to design the common system of textile equipment based on the brand image of textile machinery enterprises and analyze the common design elements and in？uence factors.